Foodies PATA / TCI-Travelsat Report Released!
In 2018, about 200 million international ‘foodies’ travelled into Asia Pacific, regularly engaging in gastronomic activities such as food tours, gastronomic restaurants, local food market tours and more, comprising up to 28% of the total international visitors into Asia Pacific.
And because foodies are 33% more active than average in sharing their trip experiences on social media, this market segment is highly important to destinations seeking to grow their brand image and attract potential visitors.
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