TRAVELSAT Competitive Index - Travelsat Competitive Index

The global standard for measuring and benchmarking visitor experience quality

The quality of the visitor experience has always been important. Now it is critical. As traveler demographics evolve, visitation capacity reaches its tipping point, and experience expectations go through the roof, you need accurate insights to understand where to raise your game.

TRAVELSAT^© Competitive Index is the only tourism research platform that collects data on visitor satisfaction to measure and globally benchmark your visitor experience against your competitive markets and traveler segments.

UNWTO endorsed global standard

TRAVELSAT^© Competitive Index is the independent UNWTO endorsed global standard measuring visitor experience quality.

Trusted by more than 100 leading destinations in 5 continents

Local, regional, national Tourism Boards and DMOs in North America, Caribbean, Europe, Middle East, Indian Ocean and Asia Pacific.

60+ measurement categories covering all aspects of the visitor experience

Accommodation, transportation, food, leisure and cultural activities, shopping, safety feeling, heritage, landscape, hospitality, cleanliness, value for money.

Unrivaled competitive benchmarking options

Based on geographical, markets, travel segmentation and geo-topic norms (cultural explorers, business/MICE, millennials, families, city breakers…).

Validated and founded methodology

Based on 13 years of consistent systematic research, and data quality control procedures, TRAVELSAT^©is designed to ensure the highest quality actionable insights.

Cost effective and scalable

TRAVELSAT^©Competitive Index can be tailored to your research objectives and integrated into your analytics efforts.

Make more informed tourism investment decisions

More than performance benchmarks, TRAVELSAT^© Competitive Index provides the trusted insights tourism destinations need to confidently develop their visitation and revenue growth strategies.

Destination Planning

Want to assess your market readiness to attract and grow Chinese traveler visitation? Want to grow repeat visitation among millennial’s? Are you well positioned to maintain share among boomers? Are you effectively managing rising traveler consumer service expectations? Want to develop a plan to drive year-round visitation? These are just some of the important challenges TRAVELSAT^©

Brand Management

Are you looking to reposition your destination brand? TRAVELSAT^© Competitive Index provides valuable insights into your destination’s strengths and weakness compared to your competition. Understand the areas of the traveler experience truly differentiate you from other similar experiences, regions, or destinations.

Industry Stakeholder Management

Are you effectively converting insights into action to mobilize your industry stakeholders? TRAVELSAT’s quantitative methodology can help assess the sensitivity of different factors within the traveler experience and help prioritize the areas that will drive the largest economic impact for your destination.

Product Development

Developing a comprehensive product roadmap is key to a successful destination. TRAVELSAT^© provides valuable insights across all product dimensions to measure traveler expectations, value for money, product quality, and identify product gaps to improve visitor satisfaction.