European Cities Marketing (ECM) and TCI Research partner to monitor the COVID-19 city tourism rebound with the TRAVELSAT© Cities’ Heartbeat Dashboard. This partnership promotes and delivers unique and timely destinations’ data to ECM members, with a focus on Visitors’ experience, City e-reputation and Resident sentiment. The exclusive Dashboard enables cities across Europe to monitor the pace, the profile and the quality of visitation rebound in the region.
Petra Stušek, ECM President, comments “The latest data from the TCI Dashboard for November give us a positive overview of the fall situation in European cities in terms of e-reputation, visitors’ satisfaction and sanitary safety; all progressing in an encouraging way, showing the resilience capacity of European cities. Hopefully, the recent tightening of sanitary measures in different parts of Europe will not affect these sentiments. It is our role as DMOs to work locally on measures to improve confidence for both visitors and residents, promote our destinations as safe places to travel to and preserve our local visitor economies..”
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