TRAVELSAT© standard survey adopted by the Brittany region

The Brittany Regional Tourism Board has joined the growing list of regional DMOs in Europe using TRAVELSAT Competitive Index for measuring their competitive brand experience performances.

Emmanuel Meunier, TCI Research Head of Europe, comments: “We are glad to work along a quality and sustainability oriented region and help them identify destination management and marketing opportunities through research. Brittany has a unique position towards both domestic and international markets with exciting challenges to take up”.