PATA/TCI Research Report on Storytelling released!
250+ M Storytellers – What it means for DMO
250+ M Storytellers – What it means for DMOUsing storytelling to strengthen a destination’s brand is not a new concept. However, it remains one of the most efficient components of a content marketing approach.
Based on its international TRAVELSAT© research platform to monitor destination experience and social e-reputation, TCI Research summarizes storytelling’s influence and shares guidance on why and how destination marketing organisations (DMOs) should continue to aggressively invest in the storytelling communication channel.
Discover who storytellers are, how they impact, why bucket-list selfies are not enough anymore and the how the concept of ghost ambassadors developped by TCI Research can help you stand out from the competition!
Contact us for planning your private and complementary webinar!
