TCI Research to speak at California Marketing Outlook Forum

Conference – Dream & Learn big in California with TCI Research!

Consumer decision-making has always been shaped by external forces. As an industry, it is critical that California tourism businesses and destinations alike understand what current and emerging global trends inform traveler choices so that they can develop strategic and competitive marketing initiatives in 2017 and in years to come.

TCI Research is invited to describe how current global geo-political, social and economic trends are impacting international traveler’s attitudes and behaviors, and to suggest how tourism marketers can adapt to remain competitive.

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