ECM/TCI track city tourism rebound
European Cities Marketing (ECM) and TCI Research partner to monitor the COVID-19 city tourism rebound with the TRAVELSAT© Cities’ Heartbeat Dashboard. This partnership promotes and delivers unique and timely destinations’ data to ECM members, with a focus on Visitors’ experience, City e-reputation and Resident sentiment. The exclusive Dashboard enables cities across Europe to monitor the pace, the profile and the quality of visitation rebound in the region.
Petra Stušek, ECM President, comments “In a time of crisis, it’s more than ever crucial for our members to have access to relevant data that will help them in their daily work. This new partnership with TCI Research allows us to emphasise on the quality of the image people have of our cities whether it’s about the sanitary safety, the satisfaction of visitors and also the resident’s sentiments. We strongly believe the data revealed from this tool will inspire our members on their path to recovery.”
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