Ukraine crisis impact on Travel

Check the latest update related to the Ukraine conflict impact on Travel sentiment.

With 1 in 3 web social conversation about Europe/Travel referring to the crisis today, the current sentiment context is not favorable for short term bookings to Europe. However, while the overall Europe reputation is hit significantly -notably Eastern countries- TCI Research also sees elements of resilience suggesting that the mid term impact on Europe image could resist better than we think. Based on our reference Travelsat Sentiment Index data (social listening technics applied to destinations), we monitor how far the sentiment towards Europe is impacted in absolute value and compared to past crisis, what destinations are more challenged than others, which markets are more or less exposed, what vigilance points must be carefully watched reputation-wise and what possible “positive” drivers could be amplified so to maintain the destination consideration to potential travellers.

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