Case study

Aruba Tourism Authorities

Deep-diving into visitors’ drivers and barriers for spending

  • Business Issue

    • The Aruba Tourism Authorities wishes detecting barriers and drivers in visitors’ spending
    • What aspects may stop visitors to spend more money on the island ?
    • What could unlock their spending while staying on the Happy Island ?

  • Research implemented

    • Targeted TRAVELSAT© Pulse Analysis
    • Qualitative solution turning social web conversations into usable insights fitting research objectives
    • 8.000+ travelers’ comments on Aruba from 15 sources reviewed
    • Mapping of all motivations and barriers for spending in special areas (shopping, food, casinos…)

  • Results

    • Key insights illustrated with real verbatims
    • Key findings spotting main barriers and drivers for each topic
    • Recommendation on various aspects of the destination planning
    • Report shared with the local industry for encouraging visitors spending !
Engaging with the local industry
Actionable qualitative insights
Real visitors’ testimonials

(Illustrative report sample)pulse5

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