Aruba (case study) - Travelsat Competitive Index

Case study

Aruba Tourism Authorities

Business Issue
- The Aruba Tourism Authorities wishes detecting barriers and drivers in visitors’ spending
- What aspects may stop visitors to spend more money on the island ?
- What could unlock their spending while staying on the Happy Island ?
Research implemented
- Targeted TRAVELSAT© Pulse Analysis
- Qualitative solution turning social web conversations into usable insights fitting research objectives
- 8.000+ travelers’ comments on Aruba from 15 sources reviewed
- Mapping of all motivations and barriers for spending in special areas (shopping, food, casinos…)
Results
- Key insights illustrated with real verbatims
- Key findings spotting main barriers and drivers for each topic
- Recommendation on various aspects of the destination planning
- Report shared with the local industry for encouraging visitors spending !

Engaging with the local industry

Actionable qualitative insights

Real visitors’ testimonials

(Illustrative report sample) pulse5