Data sourced from the TRAVELSAT© Sentiment Index, an advanced social listening-based technique applied to travel and destinations. The “sentiment” reflects the state and dynamic of destinations’ and travel brands’ e-reputation as expressed in global web social conversations “at large” (i.e shared by medias, consumers, companies, citizens, brands, officials…). While the sentiment should not be taken alone as predictive of travelers’ planning, a positive e-reputation is essential to generate favorability towards destinations and travel brands, particularly in post-crisis management context.

Travelsat Contacts: TCI RESEARCH olivier.henry-biabaud@tci-research.com / ROVE MARKETING (North America): james.sauter@rovemarketing.ca