Flash Travelsat Destination Sentiment Analysis report:
- China-related travel sentiment is obviously deeply impacted by the Coronavirus crisis,
- U.S. Sentiment is also sharply declining and since the beginning of 2020, 1 in 5 travel conversations about the U.S. are mentioning the virus issue,
- Europe seems to be “resisting” until now in terms of destination brand impact, with less than 5% of online social conversation impacted by the crisis and a relative stability of its Net Sentiment Score.
Stay in touch to stay informed! While actual impact on travel is hard to predict in the current scenario, traveler sentiment is critical to track as influencing future behaviors and destination perceptions.