How a sport event can fuel a destination brand – The Davis Cup in Guadeloupe While welcoming the Davis Cup tournament for the first time in its history, the Guadeloupe was put under the media spotlights and has been widely discussed on the social web. How far has the destination brand been benefiting the event? […]
The French Ministry reveals latest trends from TravelSat competitive report Over 200 national tourism stakeholders have been attending TCI Research & the French Minister presentation of the 2015 TRAVELSAT report: Results show France is making up its gap Vs competition on many aspects related to the visitor experience Positive impact from policy and industry actions were pointed […]
A new survey from ETC powered by TCI Research Despite political tensions, struggling economies and fierce competition, travel sentiment towards destinations in Europe remains positive for 2015. The first results of the Long-Haul Travel Sentiment Survey, a new joint initiative of ETC, ETOA and the Eurail Group powered by TCI Research, show strong potential for […]
Berlin, Lisbon and Lille sign with TravelSat ! TCI Research welcomes Berlin, Lisbon and Lille as new TravelSat survey clients. Three different, vibrant and rich cultural cities that wish to map their competition and to evaluate their competitive strengths and weaknesses towards various markets and segments… Cultural city break is one of the most dynamic […]
Aruba racing for competitiveness ! TCI Research gladly welcomes Aruba as a new TRAVELSAT subscriber in the Caribbean region. The Aruba Tourism Authority has commissioned a targeted competitive analysis including benchmarking of scenario-based price simulations for various tourism products AND competitive measurement of quality & value for money perception among visitors, using its global standard […]
Based on a survey carried out among international travelers, TCI Research reports that Dubai achieves the highest scores both in awareness and positive image, compared with the other destinations from the Arabian Peninsula. With 93% of prompted awareness and 3 travelers of 4 having a positive image of Dubai, the Emirate surpasses its competitors in […]
Caribbean islands attract 20 millions international tourists per year…but beyond dreams promoted in advertising campaigns, are they competitive in terms of visitors’ experience and quality of hospitality? Based on its reference UNWTO endorsed global survey TRAVELSAT©, TCI Research has evaluated the competitive strengths and weaknesses of the Caribbean destinations vs main rivals in the world: […]
Reviewing last results from the TRAVELSAT© Competitive Index, TCI Research and ATTRACT jointly suggest 10 tips to the Arabian Peninsula destinations for attracting more European visitors… Read more…
The Brittany Regional Tourism Board has joined the growing list of regional DMOs in Europe using TRAVELSAT Competitive Index for measuring their competitive brand experience performances. Emmanuel Meunier, TCI Research Head of Europe, comments: “We are glad to work along a quality and sustainability oriented region and help them identify destination management and marketing opportunities […]
