Flash Travelsat Destination Sentiment Analysis report: China-related travel sentiment is obviously deeply impacted by the Coronavirus crisis, U.S. Sentiment is also sharply declining and since the beginning of 2020, 1 in 5 travel conversations about the U.S. are mentioning the virus issue, Europe seems to be “resisting” until now in terms of destination brand impact, […]
In 2018, about 200 million international ‘foodies’ travelled into Asia Pacific, regularly engaging in gastronomic activities such as food tours, gastronomic restaurants, local food market tours and more, comprising up to 28% of the total international visitors into Asia Pacific. And because foodies are 33% more active than average in sharing their trip experiences on […]
200+ tourism and travel marketing and data experts shared 2 full days for anticipating 2020. TCI / Travelsat and its US Affiliate partner Rove Marketing -happy sponsor of this unique conference- had a chance to share the stage for wrapping up the conference insights which reveals several key trends: A […]
TCI Research had the opportunity to provide a keynote to 400+ International Mountain Research Experts for mapping overtourism risks and realities in Europe, with a focus on mountain destinations. Read key Take-aways from our LinkedIn article!
European Cities Marketing teams us with TCI Research released the first City Sentiment Index report for its members. Using a custom social listening analytic protocol specially designed for ECM, our analysts consolidated reputation insights, converting 1+ million of content crunched from all social platforms into actionable KPIs and inspiring insights for cities. Our partnership with ECM […]
250+ M Storytellers – What it means for DMO Using storytelling to strengthen a destination’s brand is not a new concept. However, it remains one of the most efficient components of a content marketing approach. Based on its international TRAVELSAT© research platform to monitor destination experience and social e-reputation, TCI Research summarizes storytelling’s influence and […]
TCI Research delivered a keynote on “Ghost Ambassadors” at MOF 2018 Conference TCI Research is great fan and happy sponsor of the TTRA MOF Annual Conference! This year, we experienced 3 exciting days in vibrant Vegas where 250+ DMOs and researchers shared their views on outlook for the industry. At this occasion, TCI gave a keynote […]
Storytelling impact on travellers’ choices: what data tell us Back from the great UNWTO / PATA Silk Road forum where TCI Research provided a data-based keynote to 300+ delegates on how storytelling impacts travelers’ choices. Snapshot of results presented from the TRAVELSAT Pulse research platform that combines survey-based and e-sentiment analysis: 35% of international travelers […]
Why France has won much more than a football cup… Social web shared emotions and experiences impacting France as a travel destination brand have been absolutely amazing. Using its TRAVELSAT Pulse Sentiment Tracker, TCI Research has captured real-time and long-term e-rep benefits that France (and other destinations) are getting from […]
During the ECM Annual Convention in vibrant Malmö gathering 200+ leaders from European cities, TCI Research proudly presented the first results from its new City Sentiment Index powered by TRAVELSAT© Pulse, an innovative Big-Data based Social Web Sentiment Tracking solution. Using an advanced social listening analytic protocol, TCI Research analysts consolidate reputation insights of 200+ […]
