The UNWTO has selected TCI for fueling its Recovery Tracker with data sourced from the TRAVELSAT© Sentiment Index, an advanced social listening-based technique applied to travel and destinations developed by TCI RESEARCH. The “sentiment” measures the state and dynamic of destinations’ and travel brands’ e-reputation as mirrored in global web social conversations “at large” (i.e […]
European Cities Marketing (ECM) and TCI Research partner to monitor the COVID-19 city tourism rebound with the TRAVELSAT© Cities’ Heartbeat Dashboard. This partnership promotes and delivers unique and timely destinations’ data to ECM members, with a focus on Visitors’ experience, City e-reputation and Resident sentiment. The exclusive Dashboard enables cities across Europe to monitor the […]
TCI Research has presented the annual results from the TRAVELSAT Index conducted for the French Ministry of Tourism. Combining standard satisfaction survey-based data with reviews data, check how the top global destination France is improving its international visitor satisfaction in the long term thanks to efficient policies and quality schemes in place. […]
European Cities Marketing (ECM) and TCI Research partner to monitor the COVID-19 city tourism rebound with the TRAVELSAT© Cities’ Heartbeat Dashboard. This partnership promotes and delivers unique and timely destinations’ data to ECM members, with a focus on Visitors’ experience, City e-reputation and Resident sentiment. The exclusive Dashboard enables cities across Europe to monitor the […]
In 2018, about 200 million international ‘foodies’ travelled into Asia Pacific, regularly engaging in gastronomic activities such as food tours, gastronomic restaurants, local food market tours and more, comprising up to 28% of the total international visitors into Asia Pacific. And because foodies are 33% more active than average in sharing their trip experiences on […]
200+ tourism and travel marketing and data experts shared 2 full days for anticipating 2020. TCI / Travelsat and its US Affiliate partner Rove Marketing -happy sponsor of this unique conference- had a chance to share the stage for wrapping up the conference insights which reveals several key trends: A […]
TCI Research had the opportunity to provide a keynote to 400+ International Mountain Research Experts for mapping overtourism risks and realities in Europe, with a focus on mountain destinations. Read key Take-aways from our LinkedIn article!
European Cities Marketing teams us with TCI Research released the first City Sentiment Index report for its members. Using a custom social listening analytic protocol specially designed for ECM, our analysts consolidated reputation insights, converting 1+ million of content crunched from all social platforms into actionable KPIs and inspiring insights for cities. Our partnership with ECM […]
250+ M Storytellers – What it means for DMO Using storytelling to strengthen a destination’s brand is not a new concept. However, it remains one of the most efficient components of a content marketing approach. Based on its international TRAVELSAT© research platform to monitor destination experience and social e-reputation, TCI Research summarizes storytelling’s influence and […]
