World Cup Impact on destination sentiment

Why France has won much more than a football cup…

 

 

 

 

 

Social web shared emotions and experiences impacting France as a travel destination brand have been absolutely amazing. Using its TRAVELSAT Pulse Sentiment Tracker, TCI Research has captured real-time and long-term e-rep benefits that France (and other destinations) are getting from this mega event, focusing on values that impact the country appeal as a potential destination. Read the full snapshot analysis here