TRAVELSAT© Competition Mapping

Which destinations compete with you? Why do visitors choose you… (or not)?

When travellers choose a destination, it is the result of complex decision-making process. It is critical to understand the drivers of this process. Brand influence? Price? Accessibility? Recommendations by friends or relatives? Tour operator promotions? Appearance in a feature film or tv series? Map who you compete with and what makes travelers choose you… or your competition!

  • Which destinations competing with you ?

  • What prompt first-timers to choose you ?

  • Which destinations are chosen instead of you ?

  • What is your exclusive consideration rate ?

  • Is your competition mostly regional ?

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