In 2018, about 200 million international ‘foodies’ travelled into Asia Pacific, regularly engaging in gastronomic activities such as food tours, gastronomic restaurants, local food market tours and more, comprising up to 28% of the total international visitors into Asia Pacific. And because foodies are 33% more active than average in sharing their trip experiences on […]
200+ tourism and travel marketing and data experts shared 2 full days for anticipating 2020. TCI / Travelsat and its US Affiliate partner Rove Marketing -happy sponsor of this unique conference- had a chance to share the stage for wrapping up the conference insights which reveals several key trends: A […]
TCI Research had the opportunity to provide a keynote to 400+ International Mountain Research Experts for mapping overtourism risks and realities in Europe, with a focus on mountain destinations. Read key Take-aways from our LinkedIn article!
European Cities Marketing teams us with TCI Research released the first City Sentiment Index report for its members. Using a custom social listening analytic protocol specially designed for ECM, our analysts consolidated reputation insights, converting 1+ million of content crunched from all social platforms into actionable KPIs and inspiring insights for cities. Our partnership with ECM […]
250+ M Storytellers – What it means for DMO Using storytelling to strengthen a destination’s brand is not a new concept. However, it remains one of the most efficient components of a content marketing approach. Based on its international TRAVELSAT© research platform to monitor destination experience and social e-reputation, TCI Research summarizes storytelling’s influence and […]
TCI Research delivered a keynote on “Ghost Ambassadors” at MOF 2018 Conference TCI Research is great fan and happy sponsor of the TTRA MOF Annual Conference! This year, we experienced 3 exciting days in vibrant Vegas where 250+ DMOs and researchers shared their views on outlook for the industry. At this occasion, TCI gave a keynote […]
Storytelling impact on travellers’ choices: what data tell us Back from the great UNWTO / PATA Silk Road forum where TCI Research provided a data-based keynote to 300+ delegates on how storytelling impacts travelers’ choices. Snapshot of results presented from the TRAVELSAT Pulse research platform that combines survey-based and e-sentiment analysis: 35% of international travelers […]
Why France has won much more than a football cup… Social web shared emotions and experiences impacting France as a travel destination brand have been absolutely amazing. Using its TRAVELSAT Pulse Sentiment Tracker, TCI Research has captured real-time and long-term e-rep benefits that France (and other destinations) are getting from […]
During the ECM Annual Convention in vibrant Malmö gathering 200+ leaders from European cities, TCI Research proudly presented the first results from its new City Sentiment Index powered by TRAVELSAT© Pulse, an innovative Big-Data based Social Web Sentiment Tracking solution. Using an advanced social listening analytic protocol, TCI Research analysts consolidate reputation insights of 200+ […]
Paris, 1st June 2018 TCI Research has presented the latest results from its TRAVELSAT Competitive Index at the French Ministry of Tourism in Paris, gathering about 200 French tourism public and private leaders. Insights combining competitive survey-based and Big Data analytics confirmed the positive trend in place regarding to visitor satisfaction and destination competitiveness. The […]
