france

France reports positive TRAVELSAT trends

The French Ministry reveals latest trends from TravelSat competitive report

Over 200 national tourism stakeholders have been attending TCI Research & the French Minister presentation of the 2015 TRAVELSAT report:

  • Results show France is making up its gap Vs competition on many aspects related to the visitor experience
  • Positive impact from policy and industry actions were pointed out
  • Yet several improvement areas have been spotted during the conference, that the French DMO will take corrective actions on
  • TravelSat Pulse Big-data based results confirm positive impact of the State Quality Label scheme on visitor experience.

The conference was a great success and showcased how TRAVELSAT competitive data can help guiding and evaluating Destination Boards initiatives !

Get a copy of the report… (in French)